Brawny Never Lets You Down

Brawny flexes his muscles to show us how effective his paper towel works. With many other competitors in the market, it would be unwise of them not to demonstrate in their commercial the strength and durability of their product. It shows an indecisive woman debating between buying generic and Brawny, ultimately choosing the latter of the two in the end. She probably made the right choice depending on her budget and what it was exactly that she wanted out of the product.

Personally, I thought the music to the commercial was very corny. After watching it, I don’t think that I could take the product seriously anymore. Sure, the song “Lean on Me” might come into mind when walking into a store, reminding me that I need to buy more paper towel, but that doesn’t mean that I will be picking up Brawny; I most likely won’t, because paper is paper to me when it comes to wiping up messes. I would just assume save a buck and go generic.

For Brawny, I feel like they have a long way to go as far as commercial advertising is concerned. Their mindless ditty to try to get the attention of their viewers is simply appalling and outdated. The commercial is also very short, which might be explained by the lack of funding for it. Well, in this day and age, you get back what you put into something. Maybe their aspirations were not that great, or they were focusing on simplicity, which is perfectly fine. Either way, Brawny may have reached their target market, but they must seriously consider aiming for another commercial for their product if they want to stay updated and in the game.

Video Link: http://www.youtube.com/watch?v=ljUciFgLArA

The Smell of Disappointment

Febreze air, carpet, and furniture freshener has as always tried to have funny yet convincing commercials. They usually consist of a skit of a family smelling unpleasant areas in their home, and the mom coming to save the day with Febreze. People have often complained that these commercial are too “corny” and unreal, which is a surprise to me because I didn’t know Febreze affected people’s lives so deeply. To make their product more believable, Febreze has taken a different approach.

Their new commercials consist of them approaching real people on the street and putting them to a smell test. Each commercial takes different people to an extremely filthy place including a gross kitchen and a dirty apartment. Febreze is sprayed throughout the place attempting to disguise the real setting of the place. The people are blindfolded and ask to describe what they smell. Most of them describe the smell as fresh and inviting and they are unpleasantly surprised when they are un-blindfolded. The people are completely thrown off by the appearance of the place and can’t believe that Febreze made it smell so great.

I personally like the commercials, I find them entertaining. The reactions seem believable. The only thing that bothers me is that real people agree to be blindfolded and taken to an unknown location. The fact that they trust complete strangers makes me wonder if it’s real or not. But some people are not worried about whether the commercial is real or not, they are just plain offended. In one of the commercials when the people are un-blindfolded, their response to the disgusting place is “Oh my God.” Apparently this has offended some Christians. They were very upset that the people in the commercial were “using God’s name in vain.” One blogging site encouraged people to write letters to Procter and Gamble urging them to change the commercial. Febreze did put out a new commercial where the people’s response was not “Oh my God,” but I don’t think they ever stop showing the other one. Either way, the Christians were relieved and unaware.

Febreze tried to change their “corny” image to please some, and ends up offending others with their “real” image.

http://www.youtube.com/watch?v=btyzuCEPc9M&feature=pyv

http://www.youtube.com/watch?v=e0mXHph1-gc&feature=relmfu

Amanda Sturges

"Cheesy" Commercials Pass Away

Most of the time, when you want to get people to buy your product, you us advertisement. A good advertisement will attract the consumers attention, and inform them of the product and the pro's of buying the product. It will try and convince them to switch to the product, and stick with it. Most commercials follow this rule of thumb, except for the CANCELED Super Bowl XLII 2008 Bud Light commercial “Cut the Cheese”.

As the commercial starts off, we are immediately aware of why it wasn't aired on TV. The actors of the commercial start of by informing you what the product being advertised is, but that's about as far as they goes. The commercial doesn't continue by showing the actors drinking beer, informing you of the taste being better than another brand, or any other pro's of drinking a Bud Light. They don't even acknowledge the beer after the first mention of it. No, it's just a bunch of “cutting the cheese” related jokes, followed by the Bud Light logo during the last 3 seconds of the video.

I'm not sure exactly who this commercial is directed at, as the age group that finds this the most funny isn't old enough to drink a Bud Light, let alone be their target market. They also risk insulting those who are old enough to drink but don't enjoy the humor of the “immature” commercial. Many people don't enjoy that kind of humor or topic forced upon them when their watching TV. This wasn't the best idea Bud Light has had, as it can leave a bad impression on some people, as well as lose some potential customers.

The Most Interesting Man in the World

New beverages are coming and going in our society all the time, but one that will always be around is beer. People will be drinking beer whether they have the money to spend on it or not, so beer companies do not have to worry about that. What they do have to worry about is how they are going to get the consumer to choose theirs over the many other competitors. One of the biggest ways of doing that is using television commercials. Dos Equis uses a very clever and effective way to market their beer in using "the most interesting man in the world" commercials.

When they are putting their commercials together they are mainly focusing on the men of the world because it is natural for "men to drink beer". By using the most interesting man in the world and all the catchy things that he is capable of doing it attracts a lot of men, including college students who are a large part of the people that are buying beer. It is a great idea because they basically can tell us that he can do anything so the ideas are never ending.

I think these commercials are great marketing ideas for Dos Equis. They hit their target market on the nose and had great success with it. Who doesn't want to be like the "most interesting man in the world"? He does awesome things none stop and drinks beer while he is doing it, can't beat that.


http://www.youtube.com/watch?v=9J8oJ0oEN70

IMPORTED FROM DETROIT

The auto industry has been in a free fall for a while now and companies have been trying to find a way to bring up those sales. Chrysler has stepped there game up in the ad campaigns by targeting the “tough, hardworking individual who remembers where they are from.” This attracts your everyday person that may not have the money to afford a brand new Chrysler to at least look into it as an option.

They are trying to make a connection with Detroit which no ad campaign would have ever thought to have done considering the high crime rate, bad school systems and high unemployment rates. They are going against the grain and so far it couldn’t have worked better. The recent bankruptcy by Chrysler has caused them to go to the extreme and rejuvenate there whole product line and whole ad campaign, a lofty goal but if done correctly can bring them out of the dumps. They have featured celebrities such as Eminem, Ndamukong Suh, and Dr. Dre. By featuring these celebrities they are bringing a fresh bold look to a sputtering industry. They represent a brand of determination that Detroit has come to stand for. These are true stories of people who worked hard and are now able to enjoy the luxury they deserve, and luxury feels better earned.

Even though none of these ads are actually filmed in Detroit besides the Eminem commercial they all symbolize Detroit and the hardworking nature of this great city. They are trying to show that you don’t have to go overseas to find great luxury that it is in your own backyard. Failure is not an option for Chrysler, the creative and BOLD ad campaign has shown that and a rejuvenated company should be proud of what they’ve done. They have put Detroit in a good light and have promoted there new product line which is why I strongly believe this is a great Ad Campaign.

Dr. Dre
http://http://www.youtube.com/watch?v=ERYuK3WTWeM
Suh
http://http://www.youtube.com/watch?v=eImJkzPza40
Eminem
http://http://www.youtube.com/watch?v=SKL254Y_jtc

"Free" is not as free as it seems

We have probably all seen the Freecreditreport.com commercial, its a very catchy commercial. I'm sure if you have seen it, you can remember the jingle. The creators of this commercial came up with a very good way to get everyone to remember the name of the website. Also, the commercial makes people very interested in finding out their credit score.

What most people don't realize about freecreditreport.com is that there are differences between a credit score and a credit report. What the site offers for free is a look at your credit report, which shows your credit history. For example, it shows whether you have been paying your bills on time. It also shows things like what kind of credit you use. But this site will not show you your credit score, which is the number they assign to you between 300 and 900. They get this number by looking at your credit report. They will only show you your credit score if you pay them for a membership. They try to get you to come to there site so that you will buy a membership, but what most people don't know is that you can look at you credit report for free once a year at one of these three national credit agencies. These agencies are Equifax, Experian and TransUnion. So basically Freecreditreport.com is tricking people to come to their site so that they will buy a membership to see their credit score.

This was a very smart strategy. They use something free to lure people into buying something from them. They created a commercial that is very catchy and easy to remember. Everyone can relate to their jingle. Freecreditreport.com has a very good and smart strategy that will keep people coming to their site time and time again.