DARTH VADER KID
This commercial has been one of the most view Superbowl commercials of all time with nearly 58 million hits on youtube and right after it aired Twitter was blowing up about it. although it has been wildely popular because of the cute kid running around trying to reenact Star Wars, does it do a good job of actually promoting the product? I would have to say no. This commerical does a fantastic job of gaining the attention of the viewer because just about everyone knows who Darth Vader is, and how could you not watch a kid going around the house trying to use the force?
The actually product they are trying to sell you is a new car from Volkswagon, but you don't find that out until the very last second of the commercial. They do an incredibly poor job showing the product and everything that is included. from what the commercial shows us the only thing that it can do is remote start, they don't show you the inside or of the safety features which seems a little odd seeing as though their target market is families. Im not even sure what their marketing objective was here. After watching the commercial for the first time and thinking about it i couldnt even remember what product they were trying to sell all i could think of was the kid in the Darth Vader costume
http://www.youtube.com/watch?v=R55e-uHQna0
Marketing Mixed
Thursday, December 12, 2013
Sunday, December 8, 2013
Space-saving idea
Resource
Furniture is an exclusive importer and distribuitor in US of Clei manufacturer,
an Italian industry that produces modern space-saving furniture. The main idea
is to provide for all ages, a modern, modular and customized furniture. Their
space-saving living and young systems includes more than 40 models of wall
beds, bunk beds, freestanding sofa/wall-bed systems, closet/storage systems and
work space solutions.
The company
is located in big cities where realty is very expensive considering space. As an
example, Resource Furniture has a big show room located in Manhanttan, NY, it
is a target marketing strategy, because they
consider people who wants to live in this area will not spend too much money
renting or buying huges houses/apartments. Resource Furniture sees these people
as prospects buyers for their products. The same
strategy is used in Los Angeles, Toronto, Vancouver, Montreal, Calgary, Mexico
City and Hong Kong.
The company has
a website and a blog where other prospects,
seeking for space solutions, can see the products they offer and also reach
them through social media as Facebook, Pinterest, Twitter, Houzz and Youtube.
Resource
Furniture has definitely a most innovative idea of space-saving and their objective is pretty simple to bring solutions for
those who really want to save money and redefine the way consumers think about space far into the future.
Monday, December 2, 2013
It's Not Just About Any Color, It's About Yours!!
iPhone
has its own people and target market who love all the features that are provided. iPhone
5s and 5c have almost the same features, but the idea that iPhone 5c have a
soft and colorful case, which gives it a special and abnormal feature, and it
is something different and new. Having colorful cases, so people can have variety
of colors each time is not the reason that attracts people to the iPhone 5c. The
idea is having your phone in the color that you want, and the colorful cases
are just accessories that any other kinds of phones can have. Also, iPhone 5c
has many updates that are not in the iPhone5, and most people think that it’s
cheap because of the plastic cover, but that’s not true because it really feels
so good in hands.
At the
beginning, when I was doing a research about the new coming iPhones, I thought
that the 5c is just for teenagers. Then, when I got the 5c as a gift, I started
to look online to see what will come out about it. I watched this advertisement,
and after that I changed my opinion! And this is part of Apple's marketing strategy. Because what apple's cares about is customers satisfaction.
It is
obvious form the ad that they are not only targeting at specific people; they are doing a mass marketing because all people no matter how old they are or what their careers
are, iPhone 5c will still fit them. It’s about the softness of the case and your favorite
color as well. iPhone 5c is still an iPhone with all the excellent features
that the other iPhones have, just this is in your best color.
Monday, November 18, 2013
NASCAR Brands and Sponsors
Since NASCAR was founded 65 years ago, sponsors have been putting their brands and marketing promotions on the doors, hoods, roofs, and just about anywhere else on every race car on the track. Sponsors learned early on in NASCAR (and other forms of motorsports) that by putting their brands and logos on the cars they brought brand recognition to the fans in the stands and the millions of viewers at home watching on T.V. Just as it was in 1948, it still rings true today, the fans will develop a brand loyalty for the brands on the car of their favorite driver.
Thirty years ago I became a fan of Dale Earnhardt Sr. when he moved up to the Winston Cup Series, now the present day, Sprint Cup Series. Back then, Dale Sr. had Wrangler Jeans as his primary sponsor, and they stayed with him even when he moved to Richard Childress Racing and Goodwrench became his primary sponsor. Wrangler became an associate sponsor and a primary sponsor of Dale Earnhardt Inc. with which he fielded Grand National, now Nationwide series cars and his own cars in Sprint Cup for his son Dale Jr. and Steve Park. In Dale's early career his car was blue and yellow with the Wrangler logo prominently displayed. Because of this I became brand insistent with Wrangler jeans and have worn them ever since. I find them much more comfortable than Levis and this fact is born out today in their commercials featuring Dale Jr. and other sports stars. Wranglers are cut in U shape which makes them more comfortable to wear than those jeans cut in V shape.
Today the NASCAR fan base is over 40% women and advertising managers and their marketing mixes are targeting this segment of the market. Over the years many products, from beer to laundry detergent have been sponsors for NASCAR teams and this has helped to promote brand loyalty among the female fan base of NASCAR. So much so, that specific driver paraphernalia is marketed directly towards the female fan base.
As the economy improves more companies will find that one of the best bang's for their marketing buck will be in NASCAR and the brand loyalty that will be garnered by sponsoring a car on the track.
Thirty years ago I became a fan of Dale Earnhardt Sr. when he moved up to the Winston Cup Series, now the present day, Sprint Cup Series. Back then, Dale Sr. had Wrangler Jeans as his primary sponsor, and they stayed with him even when he moved to Richard Childress Racing and Goodwrench became his primary sponsor. Wrangler became an associate sponsor and a primary sponsor of Dale Earnhardt Inc. with which he fielded Grand National, now Nationwide series cars and his own cars in Sprint Cup for his son Dale Jr. and Steve Park. In Dale's early career his car was blue and yellow with the Wrangler logo prominently displayed. Because of this I became brand insistent with Wrangler jeans and have worn them ever since. I find them much more comfortable than Levis and this fact is born out today in their commercials featuring Dale Jr. and other sports stars. Wranglers are cut in U shape which makes them more comfortable to wear than those jeans cut in V shape.
As the economy improves more companies will find that one of the best bang's for their marketing buck will be in NASCAR and the brand loyalty that will be garnered by sponsoring a car on the track.
Thursday, November 14, 2013
Kikkoman- soy sause- Perfection-Seasoning
Thursday, November 7, 2013
Well DAMN.
(I thought)
It’s happening. I mean it’s HAPPENED. They finally did it. Just
like depicted in the classics we all know: The Jetson’s, The Power Rangers,
Inspector Gadget, Predator, and Star Trek…
“Now your ordinary tasks become extraordinary” with the Samsung
Galaxy Gear. Dropping mid-2013, this ‘not-so-regular’ 4-gigabyte timepiece was
introduced into Samsung’s Galaxy family. In-sync to the Galaxy Note III
(amongst other Galaxy devices), this piece sets some VERY high standards for
others in their league – Sony SmartWatch 2 and The Pebble.
It definitely took long enough, but who would have THUNK it?!
Thanks to Samsung, you may now have the REAL luxury of technology at the swipe
of the wrist – so you thought.
I first seen this commercial and was immediately intrigued! They
were able to get my attention – hold my interest – arouse my desire, and I was
ready to call AT&T for an upgrade to the Galaxy Note III just to have this
stupid thing! But the commercial didn’t do ENOUGH for me. I had question that
needed answered. And upon seeking those answers, I found that this is in its
EARLIEST stages of development and it may take a few more versions & dates
before I’m ready to take action on a purchase.
It is NOT to be misunderstood; the main use of this device is to
notify you of what’s happening with your phone. You can receive text messages
and reply to them using S Voice, but other notifications must be handled on
your handheld (send & receiving emails, Facebook/Twitter updates, etc.).This
device does replace the use of your handheld – you’ll definitely need it nearby
to put use to any of its features. The commercial kind of puts you under the impression
that you can just leave your handheld device at home & use this wrist piece
instead.
Even though I have an iPhone, I DO believe that Samsung went about
having me believe that the right
product was available to me at the right
place and the right price. But fashion & fad can only get you so far, this
commercial lacks SO MUCH information that is imperative for potential buyers to have. The more
research that I did into this device the more I believed if I would have taken
immediate action after seeing this commercial, I would have experienced some
MAJOR dissonance. They TOTALLY forgot what the 3 basic promotion objectives were
with this one.
Tuesday, November 5, 2013
Phoning it in
A few years ago, Dominoes came out and admitted what everyone already
knew: their pizza was bad. The dough, the sauce, the cheese, all of it.
Their brand identity had
become cheap, low quality food. To remedy this the CEO of Dominoes, J.
Patrick Doyle, appeared in a number of commercials apologizing for their
pizza's quality while simultaneously looking surprised at the idea of
his company serving bad food. The ads were successful and, along with
some well planned deals, brought customers back.
It would appear that Dominoes is trying a similar strategy with their new ad campaign centered on their online ordering service. Unfortunately, where they came off sorry and willing to change in the first set of commercials, they only come off as stupid and incompetent in the latest set. It starts with a Dominoes employee answering the phone to take an order, and from there rapidly descends into chaos. He mishears the name of the customer. He doesn't know how to operate the hold button. He is confused about who is in a tunnel, but is pretty sure it isn't him, though he may not totally rule that out just yet. He even lightheartedly quips that "ordering Dominoes over the phone isn't always that great," suggesting that he is not the only one that skipped phone orientation day at work.
While the commercial does stumble its way towards the point, that ordering online is simple, fast, and convenient, the first half does not replicate the personable company that came clean about their bad recipe.
It would appear that Dominoes is trying a similar strategy with their new ad campaign centered on their online ordering service. Unfortunately, where they came off sorry and willing to change in the first set of commercials, they only come off as stupid and incompetent in the latest set. It starts with a Dominoes employee answering the phone to take an order, and from there rapidly descends into chaos. He mishears the name of the customer. He doesn't know how to operate the hold button. He is confused about who is in a tunnel, but is pretty sure it isn't him, though he may not totally rule that out just yet. He even lightheartedly quips that "ordering Dominoes over the phone isn't always that great," suggesting that he is not the only one that skipped phone orientation day at work.
While the commercial does stumble its way towards the point, that ordering online is simple, fast, and convenient, the first half does not replicate the personable company that came clean about their bad recipe.
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